A few years back, it was simple; visit Google Keyword tool, put your primary keyword, hit enter, and boom! you’re good to go!
However, these days, as Google continues to share less and less information with us, we have to figure out other alternatives if we are to keep the engine running.
You might argue ‘hey, but there is the new Google Keyword planner’.
Yes, you’re right, but I must add that Google threw us that bone when they decided to pull the plugs on their popular keyword tool. They are awesome in getting big keywords, but when it comes to digging up long-tails, you will have to get creative or support your search with other tools.
However, if you still want to be getting a good flow of those precious long-tail keywords to rank your website in Google without breaking the bank or spending money on paid tools and resources, you can follow these 5 free little known methods I use in finding valuable long-tails.
Looking for a free long tail keyword research tool? Use these 4 and you can't go wrong.
You probably already know that Wikipedia is a great source of knowledge on just about everything you can think of. But had you ever considered that it can also serve as this huge library of awesome long-tail keywords waiting for you to tap from?
I bet not.
Most people don’t consider Wikipedia capable in this direction, but I have been using them for over a year now to research long-tail keywords, and it has been nothing short of spectacular.
Let’s say I want to search Wikipedia for long-tails on dog training. This is pretty much the way I will go about it:
b. Look through the results for the most closely related page.
c. Click through the most related result and scan the copy for likely keywords and try to morph them to long-tail variations. Keep your eyes more on the table of contents and introductory part of paragraphs.
In our “dog training” example I can see “Dog obedience training” on the table of contents. That is a nice long-tail keyword to pen down. I also see “training devices” on the table of contents. I can modify that to “dog training devices”. You get the picture?
You can literally come up with tens of long-tail keywords this way.
Wikipedia is like the biggest content marketing website out there that ranks for millions of terms - they must be doing something right. yeah?
While you will likely not outrank Wikipedia by drawing long-tail keyword inspiration from their content, you will as a matter of fact get some of that Google ranking love, after all, Wikipedia is with all those same easy-to-rank terms.
2. Competition Analysis:
You know another powerful way to about finding long tail keywords to target in your content marketing campaign?
Rob your competitors!
No, I don't mean bursting down their doors at night with a gun to their head shouting, "your keywords or your life!"
SEMRUSH has taken away the need for that - at least.
If your competitors are ranking on the first page of Google in same niche as you, it means they are doing their keywords right. If you want to get same page 1 rankings, all you have to do is find out those keywords...and then some more.
Using our "dog training" example once again, these are the exact same steps I follow when using SEMRUSH to dig into my competitors:
This feature has been around for quite a while, and perhaps you might have imagined that it can be helpful in finding long tail keywords.
If you have ever thought along that line, bravo! The auto-complete function is very valuable, as the suggestions you see are actually all based on real queries from users looking for solutions to problems - your target market!
The suggestions you see change based on geographic location and language, however, despite the variation, auto-complete provides a fairly accurate gauge of what people are searching for.
How do you go about this?
Follow the following steps:
a. Log out of your Google account or open an incognito tab. This is done in order to prevent getting a biased result from Google.
b. Go to google.com/ncr (if US is your target market) - this prevents Google from redirecting you to your geographical based Google search enginer version e.g google.com.cn
c. Type your primary keyword and watch Google complete the rest.
Take note of all the suggestions you get and write them out in a document.
Viola, you are good to go.
4. Google Related Searches:
This one is somewhat similar to Google auto-complete, but in this case, the suggestions are not provided on the fly.
b. From the step above, I was able to find "http://www.quickanddirtytips.com/dog-trainer" on number 2 on the SERP, so I'd copy that and head over to www.semrush.com.
c. At SEMRUSH, paste the url in there and hit enter. You will then be presented with a list of keywords that the page is ranking for. I can see "dog training techniques" and "dog training tips".
I could jump on those, or continue to dig deeper for more.
The only down-side here is that you will need a pro account to see a full report of keywords that your target site is ranking for.
A way around this is to do the keyword analysis manually.
To do this, visit your target site via your favorite web browser on a computer and open the source code (ctrl+U on a PC and cmd+U on a mac) then search for the <meta name="description" tag (copy and paste that exactly).
When you are in that section, take note of all the words that follows up until you find a "/>" close tag.
Those words you see in there are the keywords your target site is most likely optimizing for. Target this as well with a good keyword, and you stand a good chance if they are easy to rank keywords - you can use our ilovepage1 tool to easily find out if a keyword is going to be easy to rank for.
3. Google Auto-complete:
Using our dog training example again (I must really have a thing for dogs, huh?) if you do just that, you can see (in the pic above) that Google suggests keywords like "dog training tips" and "dog leash training", etc.
These keywords are valid ones, as Google suggests those keywords based on searches that users have done in the past surrounding that niche.
What better way to get those valuable keywords than from Google themselves?
The importance of writing articles based off of proper keyword research can never be over-emphasized if you are serious about ranking on Google quickly.
I have said that, and will continue to.
While the methods I reveal here would find you those keywords, if you want to take things further and get the bests results from your efforts, you will want to analyse those keywords and arrange them based on how easy it is to rank for those.
You will then want to go after the ones with low "allintitle" competition - these ones are dirty easy to rank for.
You can carry out this "rankability" assessment by manually running an allintitle search for each keyword you find via one of the methods above, or you can use a tool to speed things up and give more accurate results.
If you will be interested in using one of those softwares, the good news is that we have a high performing one right here.
Best thing? We are currently offering a free trial, and you can claim your spot by simply filling the mail form below.
Hope you found this post helpful.
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