Internet looks like the land of opportunites that anyone can leverage with estremely low investments.
Now everything comes to having the big idea: what should I do online? What can I sell? Even though this is where the majority of people gets stucked the answer is very simple. As in every successful business first you need to make it relevant for someone (your clients): you need to create something valuable to people that would be ready to pay for it (e.g, solving a specific problem, enahncing a better quality of life, providing information or services, etc.).
The good news is that it is not necessary to invent the new Facebook or the new Google algorithm to do so; it is not necessary to create a need, you just want to identify an existing need to leverage by crafting an ad hoc business.
Then, once ensured relevancy, you need to be sure you are the only competitor in the market providing that product/service. As far as you will get a unique-relevant idea you will have found your personal Holy Gral.
Any online business needs traffic to convert in sales and traffic is generated by user research. Now: what are users looking for?
First you need to find high potential keywords (keywords that make valuable monthly traffic) so to be sure that users are really looking for that.
To do this you want to exctract a list of targeted keywords through the Google Adwords Keyword Planner:
Let’s make a quantitative example of the whole process looking for the keyword “cupcake” on the Google Adwords Keyword Planner and extracting the .csv file:
To do so we just need to import the .csv file into iLovePage1 keyword tool (http://www.ilovepage1.com):
- Page Rank (PR): measures of the importance of website pages.
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
- Allintitle: Google search command which returns sites that contain the search terms in the page title.
iLovePage1 scrapes the AllIntitle of the analyzed keywords and the average Page Rank of the top(x) website ranking in the Google Search Result Page (“x” value can be set between 1-10).
Thanks to the color code it is easy to understand which keywords have a low enough competition. The last step is to understand whether these keywords (low competition) generate an interesting traffic (looking at the Avg. Monthly searches).
It is even possible to estimate the renturn on investment of the keywords based on the traffic data analyzed during this process (see Keyword ROI).