We all want to quit our jobs and start running business.
Today quitting a full time job to launch personal project is a very ambitious bet. Sure we are all tempted by the idea of running away from the hard so named rat race, our warm 9-5 office job where every Friday you hear the same question "how are you today?" - "very well, it's Friday!"
So we start looking on the internet, we know we can't trust anybody, and we find out that the entire world thinks the same, thousands of people are fed up about this traditional correct way to live the life and that at the end of the day we often come to the shared conclusion that money do not really matter:
I decided to put together my digital skills and my life experience (I did finally quit my full time job to follow my dreams) to create a risk free process that would help you taking your final decision.
Some of us might already have a side project, some other might not. Still all of us we fill like we need to quit within the next 12 hours. So everything comes to having the big idea: what should I do online? What can I sell? Even though this is where the majority of people gets stuck the answer is very simple. As in every successful business first you need to make it relevant for somebody (your clients): you need to create something valuable to people that would be ready to pay for it (e.g, solving a specific problem, enhancing a better quality of life, providing information or services, etc.).
How do we do that? I will let Guy Kawasaki answer with a famous sentence coming from the book "the art of start":
This means that no idea, no business venture or profession should be started with the primary purpose of making a financial gain. Be careful, do not get me wrong, we're talking about doing business so it is fair to make a profit out of our project, but do not make the mistake of creating a project whose ultimate goal is to generate profit. Think about those big ideas that have made the history of the internet: Google, Facebook, Yelp, TripAdvisor, etc. They were born to solve a specific problem, they achieved to meet the latent or unexpressed needs of a particular target audience.
Google in 1998 was an ambitious university project whose purpose was to identify an algorithm to index relevant web pages. Historically, Google monetized by introducing Adwords after the project really took off. Indeed monetization has been possible thanks to the fact that Google was one of the most powerful online search engines around. They first validated the meaning and then they found a way to make money out of it.
Facebook was created to bring online the social fabric of Harvard University, not to enable companies to make highly targeted advertising to their followers. Our starting point must be an idea that is valuable to somebody, an idea that solves a real problem.
So first of all let's answer 2 questions:
- is my idea unique?
- is my idea valuable to somebody?
unique - not valuable: nobody cares about this idea and you are the only one trying to make this happen ... I would suggest this is not what you are really looking for;
not unique - valuable: also well known as "a read ocean" (the blue ocean strategy - Chan Kim e Renee Mauborgne) this is a very competitive market populated by many, strong competitors so if we decide to take this path we will compete on price (this will not be an healthy competition);
unique - valuable: this is our brilliant idea because it solves a real problem by improving the quality of life of a well-identified target audience and at the same time nobody before us has already done;
So those two answers will enable many of you blocking useless ideas before even thinking to quit your job, unless you find the right match (unique & valuable).
What if you still do not have an idea to compare with this matrix? In this case we just need to find you one winning idea .. Yes! Find one not invent one! You could actually spot a great idea if you could do some basic math.
In order to give you a practical example, it is not about reinventing a new source of energy but to find an uncovered oil field, to build an oil well and to sell your oil.
There are different types of traffic that can be attracted to your website but there is one that reigns supreme: the organic traffic that comes from Google (or search engines generally speaking). Organic traffic is generated from targeted users and this is why it is so valuable. Let's make an example: we build a website to sell online yoga classes; now if a user that is searching on google "online yoga classes" sees our website in the SERP (search engine result page - the Google first page of 10 results) and clicks on it then he will likely book a lesson through our website because he is already looking for that. If we attracted the user by advertising while he is doing thousands of other things we will less likely realize a booking through him. When talking about ranking on Google SERP we always need to take in consideration that not all of the 10 results get the same traffic. Only the first 3 results really matters.
However, now that we know the importance of the positioning in the Google SERP, we understand that everything comes to our ability to overrank competitor's website. So we need to analyze the competition of the keywords because we are really looking for high potential keywords with low competition. Otherwise we will risk to invest all our efforts on keywords that, since they are too competitive, will never make us stand out.
With all the time and effort I put in this process, today I leverage a tool that automatically matches keyword potential with keyword competition giving me a snapshot of the golden seeds keywords. The tool is called ilovepage1.